InnoVision and Transitions were featured in Episode 12 of "How Do They Do It?" on October 15th on the Science Channel.

The 5-7 minute segment took viewers through the entire process of how photochromic lenses are made - starting with a patient initial visit to the optometrist, a plant tour at Transitions Optical's global headquarters, a visit to Future Optics, where lenses are cut to fit the frames, and lastly a stop at InnoVision Eye Care & Eye Wear in St. Petersburg, where the patient picks up the finished Transitions® lenses.